Privacy Statement

Last update: March 2016

I. General

This Privacy Statement outlines the information Dairy Farmers of Canada may collect and how we may use that information. This Privacy Statement applies only to the website“Website”) that is intended for use by residents of Canada.

II. Personally-Identifiable Information

Dairy Farmers of Canada does not collect personal information about you when you simply browse on the site. Dairy Farmers of Canada will only collect personally identifiable information about you (such as your name, address, telephone number, e-mail address or eating habits) if you provide it to us voluntarily namely when submitting a question, placing an order for a publication, by participating in a quiz or to a publicity contest, and during any other activity that takes place on the Website. Your friends' e-mail addresses or other personal information you provided when inviting them to enter a contest, participate in a promotion or when sharing a page from our Website, as the case may be, are not collected or kept by Dairy Farmers of Canada, unless these individuals have themselves provided their personal information and consented to receiving communications from us. In all cases, you can choose not to provide us with such information although this may sometimes affect your ability to participate in the above described activities and in certain promotions, including offers of products samples or information or the sending of messages through some of our Websites or interactive advertisements.

III. Use of Personally-Identifiable Information

Dairy Farmers of Canada will use the above described personal information to follow-up on your requests or to allow you to participate to the wanted activity. Moreover, Dairy Farmers of Canada could collect and use the information about you to help better understand your needs and how we may improve our products and services and to contact you. In all cases, your information may be shared with agents or contractors of Dairy Farmers of Canada in connection with services that these individuals or entities perform for Dairy Farmers of Canada. Otherwise, your personally identifiable information will not be disclosed to others without your consent. The information and promotions on the Website are directed at residents of Canada and are valid only in Canada unless otherwise indicated on the Website. We may request proof that you live in Canada so we can be assured that the response or information we provide to you is appropriate for your country of residence.

There are circumstances where the use of personally identifiable information may be justified or permitted, or where Dairy Farmers of Canada is obliged to disclose such information, including where Dairy Farmers of Canada is required by law, injunction or a court order, administrative agency or other government tribunal; to protect the rights, privacy or property of others; or where the information is public. Dairy Farmers of Canada endeavours to ensure that any personally identifiable information provided to us is kept accurate, current and complete for the purposes for which the information is used. Dairy Farmers of Canada keeps such information only as long as it is required and we destroy, delete or convert such information into an anonymous form when it is no longer required.

IV. Security

Dairy Farmers of Canada is committed to keeping secure the data you provide us and will take reasonable precautions to protect your personally identifiable information from loss, misuse or alteration. Agents or contractors of Dairy Farmers of Canada who will have access to your personally identifiable information when providing services for Dairy Farmers of Canada are required to keep the information confidential and are not permitted to use such information for any other purpose.

V. Children

The Website is intended to person aged 18 or over. If you are under the age of majority in the province or territory you reside, please be sure to ask your parents or other adult in charge of your supervision for permission before providing any personally identifiable information to us or to another entity via a link provided on our Website.

VI. Non-personally Identifiable Information Collected Automatically

We may collect information about you that is not personally-identifiable such as the type of Internet browser or computer operating system you are using and the domain name of the website from which you linked to our site. In addition, when you view one of our websites, we may store some information on your computer in the form of a "cookie" or similar file. Cookies allow us to tailor a website or promotion to better match your interests or preferences.

We are using the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » in order to use non-personally identifiable demographic and interests data about our users collected through Google advertising products. We use this feature and this non-personally identifiable information to better tailor the content of our website to our users. At no time this non-personally identifiable information collected through the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » will be merged by us with personally identifiable information unless you have expressly provided your consent in this respect.

You can opt-out of the Google Analytics Advertising feature « Google Analytics Demographics and Interest Reporting » by visiting Google’s Ads Settings. Most Internet browsers also enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. You may also set preferences regarding collection of cookies and/or tracking directly on your device. Please refer to your browser or device instructions or help screen to learn more about these functions.

VII. Publicity Contests

Dairy Farmers of Canada occasionally organizes contests. To enter, you will namely have to complete an entry form including your personally identifiable information. Unless a specific agreement to the contrary from you, the information collected when you participate in a contest will mainly be used to communicate with you if you are selected to win a prize. Please note that all contests are submitted to such specific rules that are more detailed on the Website and namely in the contest rules that you may consult.

VIII. Contact Information

Please contact us at [email protected] if you have any questions about this Privacy Statement or any personally identifiable information we may have collected concerning you, or if you would like us to delete any personally identifiable information we may have concerning you.


Dairy Farmers of Canada reserves the right to revise this Privacy Statement at any time, subject to applicable law.