Elementary School Milk Program

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Celebrate World School Milk Day!

World School Milk Day

Celebrated on the last Wednesday of September, World School Milk Day (WSMD) is a fun-filled day of activities that highlight the health benefits of school milk programs. Since its inception in September 2000, the event has grown to become an annual celebration in more than 40 countries around the world.

Why celebrate World School Milk Day?

World School Milk Day is a fun and engaging way to teach students about the importance of drinking milk as part of a healthy, balanced diet. Milk is a source of the vitamins and minerals that kids need to stay healthy, alert and ready to learn.

Get your students involved

World School Milk Day is an opportunity for students to celebrate your school’s milk program in a variety of fun ways, from scavenger hunts to trivia quizzes, dress-up days, wacky contests, sporting events and more!

Get parents involved, too!

It’s important that parents know about your school’s milk program and the benefits of milk at school. WSMD is a fun way to introduce the program to parents who might not be aware of how easy it is to give their kids another serving of milk at school. Click below to download World School Milk Day artwork for your school’s newsletter to parents.

Download artwork

Great ways to celebrate World School Milk Day (WSMD) in your school

WSMD is an opportunity for schools around the world to celebrate milk however they like. No matter how they choose to celebrate, they all share the common goal of celebrating school milk programs and the importance of drinking milk.

You can celebrate however you like, but here are a few suggestions to help get you on your way:

  • Have students create their own milk-themed costumes, then give away prizes to the most inventive.
  • Set up a scavenger hunt. Create maps and clues that lead them to the hidden milk cartons and a buried treasure.
  • Have a game of milk carton balance. Divide the kids into pairs of two. Then have them stand face-to-face in their pairs and put a milk carton between their foreheads. Next the host commands things such as "two steps to the right”, "jump", "kneel down" etc. The last team standing who hasn’t dropped their carton wins. But remember, no hands!
  • Set up a milk obstacle course.
  • Hold a giant game of “hot potato” with all the students, but using a milk carton in place of a potato. The ‘last one standing’ wins a prize.
  • Have a milk moustache-making contest. The best stache wins.
  • Have students create their own milk-themed song and perform it.
  • Have your students create milk-themed poems, pictures, sculptures and more.
  • Have them get into groups and choose a popular song or rap that they have to recreate new milk-themed lyrics to. The songs are then judged.
  • Hold a milk-smoothie making contest where the tastiest concoction wins.
  • Have students enter a Moo-ing contest. The judges pick the top Moo-ers.
  • Milk Carton Bowling - Take empty 1 litre or 2 litre milk cartons and fill bottom with a little sand or material to weigh them down. Set up bowling alleys and hold a competition or tournament to determine the best bowler.
  • Have students design new milk carton graphics.
WSMD Celebrations Around the World

More than 40 countries around the world celebrate World School Milk Day every year. To support the event and various school milk programs, each participating country organizes its own milk-related activities, including some common to a number of countries.

Learn more about how countries around the world celebrate WSMD:


Milk farmers in various provinces opened their farms to school children in an effort to educate them on the health benefits of milk and the people involved in bringing milk to the masses.

United Arab Emirates

“Cosmic Cow” visited ten primary schools in the United Arab Emirates educating students on the importance of drinking milk. Interactive games such as cowculations, cow skittles and cosmic rings, along with various competitions and plays were all part of the day’s events.


Local Chilean dairy organizations donated milk to the people of a small village in the south of the country that was entirely evacuated after a volcano erupted.


WSMD celebrations took place at Gërmia National Park. National TV stations covered the celebration. T-shirts were handed out to kids who were able to answer milk related skill-testing questions.


Internet advertising encouraged Norwegians to send in their finest “milk stories”. The individual with the best story won a milk bucket full of money and had their story published in connection with World School Milk Day.


WSMD was celebrated with activities that included a show of dairy animals, dairy product displays and competitions.


Celebrations for WSMD involved a large-scale distribution of free milk by a local company to more than 200 students at a school in Mumbai.


Carnivals in Pakistan’s largest cities, Karachi and Lahore, were held in celebration of World School Milk Day. More than 24,000 people attended the events. Tetra Pak and its dairy customers set up fun-filled activities highlighting the benefits of drinking milk.

United Kingdom

“Captain Milk” led the WSMD celebrations in England and Wales. The character moved from school to school, challenging students to identify flags of the world. Those who got them all right were entered into a prize draw.


Dairy Australia organized a nationwide “Make it With Milk” cartoon competition wherein entrants illustrated why milk is important to them. The winner received a $1,000 voucher for sports equipment for their school.


The Milk Marketing Board organized a national drawing competition for nine-year-old students. The best pictures from last year’s competition were used on this year’s WSMD poster, which was sent to all schools in Iceland.


In Hanoi, fresh milk was distributed to elementary school students for WSMD, and song and dance entertainment was performed for students throughout the day.